Why a Float Club?

As my  husband and I started to discuss names for our future Float Center the first and most obvious choice was "Float Naperville". It was short, to the point, gave our business location and what we would be offering. We snatched up the domain name and didn't think about it for a few more months- DONE!

The problem was that Float Naperville was not personal and it did not resonate with us at a deeper level. We went back to our roots and the impetus behind our desire to open a floatation therapy business and we knew that ANICCA (A-nee-cha) had to be a part of it. We did not care if anyone could spell it or even pronounce it because we want every person who walks through our door to learn about Anicca, develop his/her own understanding of it and perhaps even feel compelled to tell others about it.

Now that "Anicca Float". . . . was settled it was still missing something: Anicca Floats, Anicca Float Center, Anicca Float Spa.

Again, these didn't resound with us either. "Center" felt too institutional. "Spa" seemed deceptive as we would not be offering manicures, facials and the whole array of services that  traditional spas feature. We also did not want to alienate any male clientele as many spas target female audiences.

Feverishly texting one morning it finally came to us, "ANICCA FLOAT CLUB".  A title that would be all inclusive,  a place where you have your "monthly meeting"  (or more frequently) with a Float Room, to help you unwind your mind, relax your muscles, boost your creativity and a whole array of benefits one experiences when one commits to float regularly.  The people who commit to float monthly will also be given additional benefits beyond just doing something wonderful for your body and your mind.  

We will have exclusive offers, complimentary Far Infrared Sauna sessions and more for our Club Members.  When we get up and running, we would like to host free monthly meditation meetups. Simply a place where we people can support each others meditation practice and learn more about Vipassana which has been in the inspiration for Anicca Float Club from the very beginning.

Who is ready to join the Float Club?!

Why Floating? Why now?

I don’t quite understand it, but for as long as I can remember I have had an aversion to sales pitches. I can feel that moment where the pitch is coming. I feel this infamous lurch in the pit of my stomach and I ponder how I can most politely wiggle myself out of this position.  Why didn’t I see it coming?!  I am not sure if everyone feels this way? But for me, if I truly need something in my life, it has a way of finding me in an unforced organic way. I have come to the understanding that the things we truly seek in this world are also seeking us; they do not need to be cunningly pitched or forced.

Over the years, I have had numerous people ask me sell products from Essential Oils to Cosmetics and even Sex Toys!  I am bubbly and chatty by nature, but I am not a sales person. 

So....Why floating? Why now? Have I sold out?  After completing a 10 day Vipassana meditation course, I discovered the importance of learning how to observe reality through my natural respiration. I learned the importance of being still in body and my mind.

For those of you who don’t know me, I was quarantined in the nursery hours after I was born because I refused to sleep. I went straight from crawling to running and I have had a perpetual problem with being still for my entire life. I chose the path of a human pin ball bouncing from A to B to C and back to B!  Training myself to be still and just breathe was and still is an incredible challenge.  Vipassana taught me how to cultivate stillness by training the mind to observe and not react. Vipassana showed me that every sensation rises and passes away. The stillness cultivated through Vipassana meditation allows thoughts, sensations, past traumas and programming to bubble to the surface. If one can simply observe these things with non-reaction one is liberated from the perpetual cycles of craving and aversion. (Too deep?! Check out  as Vipassana will definitely come up again in this blog.) :)

The reality is that most people (householders) find it hard to take 10 minutes to quiet the mind and even fewer people find the time to take a free 10 day Vipassana course. An even smaller slice of the population choose a life of religious asceticism where one completely abstains from worldly pleasures in order to pursue spiritual goals. There is absolutely nothing wrong with either path, they are simply different. The modern lifestyle we are confronted with does not easily provide the time for one to sit and meditate; cell phones ring, horns honk, kids cry, media tweets, vibrates and bombards us incessantly …. DOES IT EVER STOP?! We are in a world where even getting 6 to 8 hours of high quality sleep is a stretch.

I digress, I believe floating is one of the most powerful tools available to help people help themselves without drugs, supplements, gurus, (insert your vice here). Floating is a powerful tool to help you cultivate stillness. Floating is self-care. Floating is not a gimmick. Floating is the essence of nothing. Floating is an opportunity to start rewiring the pathways in your conscious and subconscious mind. But, if you had had a rough day, your back is sore, your spouse and kids are driving you crazy, you are feeling sleep deprived and you just want to relax in our peaceful float rooms to recharge your batteries that is totally acceptable! Floating is what you make of it.

Are you ready to give it a try?