Anicca Float Club

Our Journey to Open a Float Center...

I will never forget standing in the lobby of Lincoln Hall at the Float Conference in Portland last August gazing up at the “timeline to open a float center” that was printed by the Float On Crew.  I looked at that with my husband and thought, “No big deal, we can totally pull this off! 4 months? Do you really think it will take that long?” HAAA!!!!

Well hindsight is 20/20 and we are now 13 months wiser and counting!!  So here is a general overview of The Anicca Float Club Timeline. Keep in mind we were both working FULL time jobs during this process.  We farmed a semi-commercial plot of land as part of the Future IL Fruit and Vegetable Grower Program.  I teach yoga on the side for Core Power and Yoga by Degrees.  And we got hitched during this entire process. :)

March/April 2014:

  • The dream to open our own Float Center is conceived. We have  both completed Vipassana Courses and floated a few times. We have decided it is completely amazing tool to help others.  Why aren’t there more Float centers?!?
  • We start doing some research on floating and discover there is a Float Conference.
  • We purchase the domain name www.floatnaperville.com

May 2014:

  • We research and ponder.
  • We are in the middle of remodeling a foreclosure, selling my house, moving and getting ready to farm for the summer. All of this is in addition to our full time jobs and teaching my yoga classes.

June 2014:

  • We are researching and planning:
    • How much $$ is this going to take?
    • What pod or tank are we going to use?
    • How many do we want to have?
  • Have we lost our minds?!
  • Pass the falafel please... :)

July 2014:

  • We purchase Float Conference tickets to expedite our learning process.
  • We start business planning.
  • Create spreadsheets to figure out monthly profits and monthly expenses to see how many floats/month we need to sustain the business.

   August 2014:

  • Attend Float Conference and Workshop. This is an AMAZING experience. A MUST DO for anyone even thinking about opening a Float Business!
  • Evaluate  Pod, Tank and Float Room companies: Dream Pods, Isopods, Float Pods, Ocean Float Rooms, Samadhi Tanks, Escape Pods and At Peace Rooms.
  • Decide to get married.—I mean why not throw one more life altering event into the mix?!   

September 2014:

  • Do the Apprenticeship with Float On.
  • Incorporate Anicca Float Club, Inc.
  • Start looking for commercial real estate.
  • Find the space we want to be home of Anicca Float Club!
  • Purchase domain www.aniccafloatclub.com
  • Create our design and logo.
  • Create our Launch Rock page.
  • Start looking for an architect.

October 2014:

  • Visit Silver Essence Float Spa in Williamsville, NY to Float in Craig Silver's “Wave Rooms.”
  • Figure out how we want to configure the space.
  • Go through several rounds of drawings and revisions with the architect.
  • Sign lease.
  • Put our 50% deposit down on the Float Rooms.

*THIS IS THE POINT OF NO RETURN*

November 2014:

  • Get married! <3 <3
  • Evaluate contractors and get bids for the job.
  • Drawings are finalized and submitted to the city for permits.
  • Build our website.
  • Remove everything from our space that does not belong (ceiling tiles, all doors, trim, carpet, bathroom fixtures, lights, etc)
  • Set up our Mind Body Online Booking System.
  • Planning, planning, planning….

December 2014:

  • December 1st: Permits approved and paid in full.
  • Plumbing crew cuts concrete, prepares the trenches and lays our new pipes.
  • Electrical work commences.
  • Order 6,000 pounds of salt from SF Salt Company.
  • Pass all plumbing inspections.
  • Start Pre-selling float packages for the Holidays.
  • Commence operation rebuild the walls in our space.
  • Visit Art of Floating, Bloomsburg, PA and Aspire Center, NYC.

January 2015: HAPPY NEW YEAR!

  • Receive 6,000 pounds of UPS Epsom salt from SF Salt Co.
  • Pass our rough electrical inspection.
  • Start to hang drywall/fix all the walls that we demolished.
  • Install Hot water heater and a water filtration system for the entire facility.
  • Choosing color pallet and finalizing theme for the space.
  • PAINT!
  • Float rooms are installed.
  • Showers are installed.

February 2015:

  • Settle on final light configurations.
  • Epoxy floor arrives frozen (HOORAY for the Illinois Winter!) and we have to hold off on the install which sets everything back 2 weeks. 
  • Install doors and trim.

March 2015:

  • Finish floors in lobby and hallway.
  • Final inspections.
  • Replacing ceiling tiles and additional insulation.
  • Finishing/purchasing all the furniture and décor.
  • Earn our Certificate of Occupancy and...
  • SOFT OPEN MARCH 28TH, 2015!  

THE JOURNEY CONTINUES!   This certainly isn’t every single little thing has happened along the way, but it is the BIG stuff. Hours and hours of research and planning went into our decisions. I am not kidding, no one saw or heard from us for most of the winter. We were in Float Center Owner Hibernation! Many hours were spent watching “DIY You Tube Videos” , friends and family came from all different backgrounds and specialties to offer some helpful advice.

Now that we have cut our teeth on this whole experience, we truly understand what it takes! We are our own general contractor, painter, tile layer, designer, marketer, interior decorator, blogger, accountant, etc..(we think you get the idea!)  All I have to say is the best way to learn anything is to JUST DO IT. Stop making excuses, stop procrastinating… JUST DO IT!  The best time to start something was X years ago… the second best time is NOW.

QUESTIONS?! Feel free to reach out to Float Serv and Anicca Float Club!

Click on the pictures below to see the full gallery!

Why a Float Club?

As my  husband and I started to discuss names for our future Float Center the first and most obvious choice was "Float Naperville". It was short, to the point, gave our business location and what we would be offering. We snatched up the domain name and didn't think about it for a few more months- DONE!

The problem was that Float Naperville was not personal and it did not resonate with us at a deeper level. We went back to our roots and the impetus behind our desire to open a floatation therapy business and we knew that ANICCA (A-nee-cha) had to be a part of it. We did not care if anyone could spell it or even pronounce it because we want every person who walks through our door to learn about Anicca, develop his/her own understanding of it and perhaps even feel compelled to tell others about it.

Now that "Anicca Float". . . . was settled it was still missing something: Anicca Floats, Anicca Float Center, Anicca Float Spa.

Again, these didn't resound with us either. "Center" felt too institutional. "Spa" seemed deceptive as we would not be offering manicures, facials and the whole array of services that  traditional spas feature. We also did not want to alienate any male clientele as many spas target female audiences.

Feverishly texting one morning it finally came to us, "ANICCA FLOAT CLUB".  A title that would be all inclusive,  a place where you have your "monthly meeting"  (or more frequently) with a Float Room, to help you unwind your mind, relax your muscles, boost your creativity and a whole array of benefits one experiences when one commits to float regularly.  The people who commit to float monthly will also be given additional benefits beyond just doing something wonderful for your body and your mind.  

We will have exclusive offers, complimentary Far Infrared Sauna sessions and more for our Club Members.  When we get up and running, we would like to host free monthly meditation meetups. Simply a place where we people can support each others meditation practice and learn more about Vipassana which has been in the inspiration for Anicca Float Club from the very beginning.

Who is ready to join the Float Club?!

Why Floating? Why now?

I don’t quite understand it, but for as long as I can remember I have had an aversion to sales pitches. I can feel that moment where the pitch is coming. I feel this infamous lurch in the pit of my stomach and I ponder how I can most politely wiggle myself out of this position.  Why didn’t I see it coming?!  I am not sure if everyone feels this way? But for me, if I truly need something in my life, it has a way of finding me in an unforced organic way. I have come to the understanding that the things we truly seek in this world are also seeking us; they do not need to be cunningly pitched or forced.

Over the years, I have had numerous people ask me sell products from Essential Oils to Cosmetics and even Sex Toys!  I am bubbly and chatty by nature, but I am not a sales person. 

So....Why floating? Why now? Have I sold out?  After completing a 10 day Vipassana meditation course, I discovered the importance of learning how to observe reality through my natural respiration. I learned the importance of being still in body and my mind.

For those of you who don’t know me, I was quarantined in the nursery hours after I was born because I refused to sleep. I went straight from crawling to running and I have had a perpetual problem with being still for my entire life. I chose the path of a human pin ball bouncing from A to B to C and back to B!  Training myself to be still and just breathe was and still is an incredible challenge.  Vipassana taught me how to cultivate stillness by training the mind to observe and not react. Vipassana showed me that every sensation rises and passes away. The stillness cultivated through Vipassana meditation allows thoughts, sensations, past traumas and programming to bubble to the surface. If one can simply observe these things with non-reaction one is liberated from the perpetual cycles of craving and aversion. (Too deep?! Check out http://www.dhamma.org/  as Vipassana will definitely come up again in this blog.) :)

The reality is that most people (householders) find it hard to take 10 minutes to quiet the mind and even fewer people find the time to take a free 10 day Vipassana course. An even smaller slice of the population choose a life of religious asceticism where one completely abstains from worldly pleasures in order to pursue spiritual goals. There is absolutely nothing wrong with either path, they are simply different. The modern lifestyle we are confronted with does not easily provide the time for one to sit and meditate; cell phones ring, horns honk, kids cry, media tweets, vibrates and bombards us incessantly …. DOES IT EVER STOP?! We are in a world where even getting 6 to 8 hours of high quality sleep is a stretch.

I digress, I believe floating is one of the most powerful tools available to help people help themselves without drugs, supplements, gurus, (insert your vice here). Floating is a powerful tool to help you cultivate stillness. Floating is self-care. Floating is not a gimmick. Floating is the essence of nothing. Floating is an opportunity to start rewiring the pathways in your conscious and subconscious mind. But, if you had had a rough day, your back is sore, your spouse and kids are driving you crazy, you are feeling sleep deprived and you just want to relax in our peaceful float rooms to recharge your batteries that is totally acceptable! Floating is what you make of it.

Are you ready to give it a try?